“Content is where I expect much of the real money will be made on the Internet.” – Bill Gates, 1996
Content is arguably the most important part of an organisation’s digital marketing strategy. Not only does it enable a company to showcase its subject matter expertise, but it also helps a firm create brand awareness, connect with its target audience, and build trust. In today’s digital world, the importance of good content cannot be overstated.
Yet creating high-quality investment content is not so straightforward. For investment content to be effective, it ideally needs to be written by an expert who has a solid understanding of complex financial concepts. It also needs to be written in simple, jargon-free terms so that it makes sense to the reader.
This is where I can help.
Based in London, I am a freelance investment writer with over 15 years’ experience working in institutional asset management and private wealth management. I currently write for a broad range of firms across the UK, Europe, the US, Asia, and Australia. My clients range from some of the most well-known investment management firms in the world, to some of the most exciting FinTech start-ups in the industry.
With highly-regarded qualifications including the Chartered Financial Analyst (CFA) charter, I am well placed to help with:
• Investment and wealth management content
• Equity research
• Market / portfolio commentary
• Website / blog / SEO content
• Financial editing
I am deadline driven, and I aim to consistently exceed my clients’ expectations. Whether you require a simple one-off project, or a long-term assignment, I can tailor high-quality investment content to your needs.